Drive for a Cure

While designing at Bergstrom Automotive, I had the privilege of designing and rebranding a historically successful breast cancer awareness and fundraising event called Drive for a Cure. During the event, Bergstrom Automotive donates one dollar for every mile driven on top of donations made directly to the Medical College of Wisconsin and The University of Wisconsin Health Breast Center, and money raised through social media campaigns. In the years of its existence, Bergstrom Automotive’s Drive for a Cure has raised more than $250,000 for breast cancer research. Working on a philanthropic project like this was tremendously fun and extremely intensive. My responsibilities leading up to the event included developing a cohesive creative theme for the event and to carry that across all mediums from the logo, vehicle wraps, banners and signage, to t-shirts print ads, web ads and social media campaigns.