B I C Y L E S & B E E R
The Stadium Bike Slow Roll is group ride that celebrates the craft beer scene, once per month in Green Bay, Wisconsin. Put on by the LBS (local bike shop), the group ride starts at the LBS and has a predetermined route and meanders itself to one of the five local breweries. A centralized beer vessel containing the name of the event, was the focus of poster this advertising poster series. Along with graphics installed at the shop, website and facebook graphics for each event were also produced. And as long as I was into the project I decided to create a hand drawn display typeface.
Also, for promotional giveaways, the logo below was created as an easily identifiable aid.
This series was implemented and advertising Slow Roll events from November 2016 - March 2017.
See the full posters and design process here:
Thanks for viewing my work!